Eye Candy – May

Posted by bcama on April 30, 2010 · Leave a Comment 

Here is a continuation of our “Eye Candy” feature post. The following quick hits of inspiration are provided by Trina Mousseau, Creative Account Specialist at Inventa, and Director of Membership for the BCAMA.

1) The Sound of New Business Generation

GGRP, an audio production studio serving the advertising world, made some noise with this direct mail piece. A record player was created from a piece of corrugated cardboard that folds into an envelope. Once assembled, a record can be spun on the player with a pencil. The vibrations go trough the needle and are amplified in the cardboard material. The players were sent out to creative directors across North America as a creative demonstration of GGRP’s sound engineering capabilities.

Agency: Grey Canada, Vancouver, Canada.

2) What You Talking About Mr. Prime Minister?

A wipeable life-size Prime Minister with a provocative empty speech bubble was placed on the south bank opposite the Houses of Parliament. This interactive installation marking the upcoming election put freedom of speech in the hands of the public, and provided tourists with an up close and personal interaction with the man himself. This is the third in the series of street art installations called “Glasnost UK” by street artist “Contra” that engage the public in playful way and aim to inspire creativity, openness, freedom of speech and sometimes general amusement. Due to the location, the duration of Mr. Brown lasted only 32 minutes before he was removed by security.

3) Dubai Metro: 1, Cars: 0

What was once the work of a prankster with some time on their hands has morphed into the lynchpin of the latest ambient ad campaign for Dubai Metro.  Cars, as dusty and dirty as the fumes they emit, were placed across Dubai with messages encouraging people to hop the Metro instead.  Quips such as “wash me if you want, I’m still taking the Metro” caught the eyes of passersby and leaving competition, literally, in the dust.  The campaign won the Outdoor Grand Prix at the Dubai Lynx in 2010.

Agency: Saatchi & Saatchi, Dubai, UAE.

4) Stripping Your Way to More Sales

Due to on-shelf clutter, Marie Claire’s flagship ‘Naked Issue’ wasn’t standing out. To bring attention to the magazine at retail, floor decals created the illusion that a woman had undressed on her way to the Naked Issue.

Agency: Network BBDO, Johannesburg, South Africa.

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Eye Candy – January

Posted by bcama on January 21, 2010 · Leave a Comment 

We are excited to introduce a new monthly feature for our blog. The following quick hits of inspiration are provided by Trina Mousseau, Creative Account Specialist at Inventa, and Director of Membership for the BCAMA.

1)       SAFETY SONG ON MELODY ROAD

Melody

To promote safety awareness DUNLOP created a road that plays a melody when you drive the speed limit.
By making grooves in the road, a melody is played by the friction of tires. If the car is going too fast, it won’t work.
The road was featured in Japanese media and became a popular tourist attraction.

Agency: Dentsu Razorfish, Tokyo, Japan.

2)       GUERRILLA THEATER AT CROSSWALKS

moviestar

All the world’s a stage! Cell phone company and Internet provider Movistar showed just how speedy and mobile they are through flash performances on city crosswalks. The light turns red and the show begins; the light turns green and cars continue on their way. It’s a clever production that you must see for yourself. Click http://adsoftheworld.com/media/ambient/speedy_mobile_mail to view the video.

Agency: Young & Rubicam Perú.

3)       TOYOTA PRUIS SOLAR POWER FLOWERS

Toyota

As part of the launch of the 2010 Toyota Prius, Toyota placed five 18-foot high “Solar Flowers” in Boston. The flower sculptures have solar power petals which offer consumers free electricity and free Wi-Fi. The installation toured major US cities including Boston, New York, Chicago, Seattle, San Francisco and Los Angeles.

4)      LAUNDRY SOFTENER’S IDEA SMELLS SWEET

flower buckets

To create awareness for Lenor flower-scented laundry softener, they replaced the flower buckets of Romanian florists with Lenor bottle-shaped buckets. This creative media space, that highlights the product benefit so perfectly, was secured free of charge.

Agency: Grey Bucharest, Romania.

5)       MAGNETIC BILLBOARD PROMOTES TV CHANNEL

Magnets

To position HOT cable TV as the network with the best shows and the hottest stars to offer its customers they created a campaign entitled “At Home with the Stars.” A 140 meter long magnetic billboard was created and affixed with over 6,000 magnetic cut-outs of entertainment celebrities. The public was invited to peel off a celebrity and take it home with them. The entire display was stripped bare within two hours of launch, and was consequently restocked several times. The event became an instant hit and was picked up by leading media channels, including live coverage on Breakfast TV.

Agency: BBR Saatchi & Saatchi Tel Aviv, Israel.

If you like these, sign up for Trina’s bi-monthly Eye Candy reports at www.inventaworld.com/news.

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